Marketing Analytics Summit
Objective
The Marketing Analytics Summit brings together digital analytics and marketing professionals to share insights and best practices on how analytics, customer insight, and AI are used to drive marketing effectiveness.
Description
Overview
The Marketing Analytics Summit (MAS) is a professional conference produced by Rising Media and founded by Jim Sterne, dedicated to how analytics, customer insight and AI are applied in marketing.
Who it is for
- Digital analysts, marketing analytics professionals, and business leaders
- Open event for industry professionals rather than a formal student team competition
Format
- Multi-day summit with keynotes, breakout sessions, and hands-on workshops (for example GA4 training)
- Includes informal peer discussion sessions and networking events such as a pre-conference dinner and group run
- Features a lighthearted data storytelling segment where audience voting determines the most creative data transformation
Notable details
- Running since 2002, produced by Rising Media
- 2026 edition held in Santa Barbara, CA, at the Hilton Santa Barbara Beachfront Resort area
- Known for an intimate, discussion-driven atmosphere blending technical and strategic marketing analytics content
Workshops Apr 27 & 30 also scheduled
Undefined
Public
Business School
International
Marketing & Sales
Networking
registration@risingmedia.com
Wake Forest University
Rising Media, Inc., Jim Sterne (Founder)
2015: $45,000 in total cash prizes (1st Place Graduate: $20,000)