Business School Alliance for Health Management (BAHM)
February 09, 2019
Main target is to look for new business models to encourage healthy choices, through diet, exercise, and lifestyle
interventions and other social determinants of health.
BAHM is a consortium of leading MBA programs with a health sector focus. Each year, BAHM launches a case competition at which student teams from each member school compete against one another. This year, students were asked to prepare a case study on a specific healthcare organization and its strategy for responding to the uncertainty of health reform under President Trump. Each team prepared a paper, poster, and PowerPoint presentation, the last of which was delivered on the day of the competition hosted at University of California Berkeley Haas School of Business.
HBS is hosting the next Business Alliance for Health Management (BAHM) competition! This year's BAHM competition is looking for new business models to encourage healthy choices, through diet, exercise, and lifestyle interventions and other social determinants of health. How can natural foods be made available and cost-effective in low-income communities? Can walking or riding a bike be incentivized? How can individuals be nudged to make the healthy choice instead of the cheap or easy one? And how can this be accomplished without creating a culture of shame around body size?