Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
We're looking for an experienced Consumer Product Marketing Manager to join our Integrity Marketing team and specifically work on building legitimacy in our content moderation efforts across the Facebook family of apps. Our Integrity Marketing team is responsible for improving the visibility and credibility of the work that keeps us safe and secure. This includes shaping the narrative, bringing our work to life with educational and engaging marketing strategies, and informing product strategy and positioning with insights. To build legitimacy and public acceptance, we need to drive initiatives that do a better job explaining our policy and process so people can understand and fairly evaluate our content moderation decisions. We are a group of smart, collaborative marketers who are passionate about our work. If you are a strategic product marketer who is analytical and creative, cares deeply about the intersection of products and society, crafts compelling messages, and excels at leading complex projects in fast-paced environments, then we'd love to meet you. This is a full-time position based at our headquarters in Menlo Park.
Plan, lead and collaborate with cross-functional teams (including product, legal, comms, policy stakeholders and external creative agencies) to deliver strategic initiatives that drive transparency and accountability
Influence product strategy and communications through relevant consumer and product insights, driving alignment across teams when needed
Bring product launches to life by leading the go-to-market strategy, messaging, and creative asset development to best drive credibility and visibility
Tackle complex and highly visible and sensitive issues with a strategic mindset and create thoughtful recommendations and action plans for solving those issues
Manage high priority, fast moving decisions and communication planning
Be willing and able to flex between strategic and tactical/executional responsibilities
Be willing to travel internationally
5+ years of experience in a mix of Product or Brand Marketing, Public Affairs or Public Policy, or Policy
Experience creating consumer marketing or educational campaigns and/or communications
Experience with product launches in technology, startups, or consumer mobile app spaces
Experience working with cross-functional teams
Project management experience
Experience working on a technical product that impact policy, privacy, or crisis response
Bachelor's Degree in Business, Marketing, Creative, Social Sciences
MBA, MA in Public Policy or Social Sciences, or JD
Experience in policy, politics, or media
Fast-paced start-up or campaign experience with high degree of independence
International marketing or business experience
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