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INSEAD Product Games
November 22, 2023

The last year has brought a dizzying wave of development in publicly available generative artificial intelligence models. These models can build a capability to produce original and creative content by exploring patterns in vast publicly available human-produced datasets. Human creativity, once deemed impenetrable by machines, is now being augmented, enhanced and indeed displaced by tools like Midjourney, GPT-4 and Bard. Industry players, scientists and regulators are all frantically trying to guess where AI is taking us next. Will we continue to race towards the singularity for the benefit of mankind? Will misuse of technology cause irreparable harm to society? Will regulators gain control of the field? Whatever the answer, an exciting future awaits.

Description
We ask you to embrace your inner futurist and build a new product leveraging Generative AI. Try to think ahead of the curve and predict what the next big application of generative AI could be in one or more sectors from the following list:

Healthcare
Climate Tech
Transportation
Education
Fintech
Retail

Some questions that you could think about

What is the expected disruption / future potential of generative AI in your industry of choice?
What is one killer product that can help businesses, society, and individuals leverage key opportunities presented by said disruption?
What are the catalysts/requirements needed for your product to succeed?
How would you approach data / AI governance in relation to your application?

The Challenge
In teams of 2-5 people, you are invited to develop a product that addresses a specific challenge or group of challenges in this space. As a part of your proposal, we would need a clear articulation of the problem, and the ways in which your product solution addresses it, empowering and supporting the solutions of the future. The solution must be validated by your user research. The product can be tangible or intangible, but it must be a product of some sort.

Key Dates
KICK OFF Sept. 12 Gather your perfect team and register
SUBMISSION DEADLINE Oct. 10 Submissions Close / Deadline
TOP 4 ANNOUNCEMENT Oct. 22 Selection of the top 4 finalist teams by a jury of product managers
MENTORSHIP Oct. 23 – Nov. 20 Receive one-on-one coaching from major industry leaders
FINALS Nov. 22 Take advantage of the mentorship opportunity to make some final tweaks to your submission before presenting it at the finals!