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36 articles found!
 

Why India’s Smartphone Revolution Is a Double-edged Sword

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Very interesting Knowledge@Wharton article. The explosion of affordable smartphones is converting three new users per second !!! For most of them, “the smartphone is their first camera, first TV, first video device, first Walkman, and first MP3 player. It may even be their first alarm clock and calculator,”. This tsunami is having a significant impact on India's culture. The smartphone ...
Profile PictureBilal Ojjeh, MBA-Exchange.com Admin | January 23, 2019 comment 0   
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Best Practices for an Online Event - 10 DOs & DON'Ts

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We are all aware of the time and budget constraints you may have as a recruiter leading you to limit your on campus recruiting to a short list of campuses. An online event can help you target talent more broadly than usually possible with campus visits and attract the type of candidates you perhaps haven’t thought of but are still a good fit for your company. In addition, it really helps to ge...
Profile PictureZana Zidansek, MBA-Exchange.com Admin | July 12, 2018 comment 2   
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Social media trends you need to consider in 2018

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As the social media marketing field continues to expand, digital marketing companies need to make sure that their marketing campaigns and strategies are keeping up with the Joneses. As you look ahead to 2018 and start creating a stellar social media marketing strategy for the year to come, it is important to stay abreast of all the up and coming trends.Here are four social media marketing trends ...
silhouetteRobert Rex, Mercer University, Stetson School of Business and Economics '16 | January 15, 2018 comment 0   
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How to Use Social Media to Land a Job Fast

In this presentation entitled How to Use Social Media to Get Found and Land a Job Faster, Miriam Salpeter, Job Search/Social Media Coach and author of the book Social Networking for Career Success shares her tips and insights on the best ways to use social media for career advancement.
Profile Pictureroy young, NYU Stern School Of Business - New York University '08 | January 6, 2017 comment 1   
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Using Twitter to Add a Real-Time Dimension to Your Job Search

In this one-hour presentation entitled Using Twitter: Add Real-Time Networking to Your Job-Search Campaign, Hannah Morgan, co-author of the book Social Networking for Business Success focuses on Twitter and how you can utilize it to create connections and build your network for career development. Twitter is an open network. You can follow anyone and anyone can follow you. The beauty of it ...
Profile Pictureroy young, NYU Stern School Of Business - New York University '08 | November 29, 2016 comment 0   
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CFO Options and what it means for Pokemon Go

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CFOs can transform their businesses in multiple ways. Watch these two minutes (starting 2:11) that are worthy of any finance lecture. What would you do if you were the CFO of Nintendo? Bilal
Profile PictureBilal Ojjeh, MBA-Exchange.com Admin | August 1, 2016 comment 2   
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2016 Update: What Happens in One Internet Minute?

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Big Data is inevitable. In one year we have created more data than ever before. The struggle to keep up with the services is intense and competition for the users is fierce. "Whether you realize it or not, as consumers, Big Data surrounds us everywhere, ultimately influencing decisions that we make every day." This is what actually happens in 60 seconds on the internet:
Profile PictureZana Zidansek, MBA-Exchange.com Admin | April 18, 2016 comment 0   
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A product take on Ello and Facebook match up

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Well let me start by stating the obvious: “Facebook & Ello is not as different as is being written about in terms of its product launch strategy”. Read on to know how and why… The definitions… Social media platform(s) is by its very definition a medium (online in these cases) to share information socially, while advertising is a process applied by organizations, communities, and even indivi...
Profile PictureAmit Kumar Singh, IESE Business School '13 | April 5, 2015 comment 2   
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Brand success in an era of Digital Darwinism

"The key is to know your customer, figure out the correct digital channel, and use these insights while building your ecosystem. The digital revolution cuts two ways for companies as customers with a wider range of options become more difficult to reel in. However, brands that have moved swiftly to master digital channels—gaining a deep understanding of customer preferences, crafting digital expe...
Profile PictureInge Lok, Kingston Business School '15 | February 28, 2015 comment 0   
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Strategic choices for banks in the digital age

If the last epoch in retail banking was defined by a boom-to-bust expansion of consumer credit, the current one will be defined by digital. This will include rapid innovation in payments and the broader transformation in systems enabled by digital technologies. The urgency of acting is acute. Banks have three to five years at most to become digitally proficient. If they fail to take action, they ...
Profile PictureMarco A. Sahli, Webster University '05 | January 31, 2015 comment 0   
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